The idea
I believe solo businesses are becoming a real career path, since one person with AI tools can now do what used to take a small team. Instead of guessing which solo ventures win, I own the plumbing they all need: back office tools for taxes, books and payroll, ways to get paid, storefronts, and the software that keeps projects and customers organized. Most of the weight sits in established back office and payments platforms, with smaller positions in faster growing names, plus 8% cash to add on weakness. I'm judging this over years, since business formation trends shift slowly.
What will be bought
- Software that handles the administrative work solo owners want to avoid, from taxes and bookkeeping to payroll and compliance. · IntuitIt owns QuickBooks, TurboTax and Mailchimp, reaching solo businesses at tax time, in their books and in their marketing., Bill HoldingsIt automates invoice payments and collections, the paperwork solo owners want to eliminate from their day., PaychexIt runs payroll and HR for very small businesses, including owners who pay themselves or hire just one person., H&R BlockIt serves self-employed tax filers and owns Wave, bookkeeping software aimed at solo owners., VertexIt automates sales tax calculations, which becomes complex when a small seller ships to many states or countries.33%
- Payment processors and money movement tools that handle transactions for freelancers, small sellers and restaurants. · BlockIts Square product takes card payments from small sellers while Cash App reaches individuals who often become them., PayPalIt enables freelancers and tiny online sellers to receive payments, especially across borders where other options are limited., PayoneerIt moves money for freelancers and small sellers working with international clients and marketplaces., ToastIt handles payments and operations for small restaurants, the classic owner-operator business model.24%
- Software for customer management, marketing, project tracking and workflow that lets a solo owner operate like a larger team. · HubSpotIt sells customer management and marketing software with cheaper starter tiers built for small companies and solo operators., monday.comIt sells work and project tracking software that a solo owner can run their entire operation from., KlaviyoIt powers email and text marketing for online stores, much of it built on top of Shopify storefronts., DocusignIt handles contracts and digital signatures, paperwork every freelancer and small business encounters.20%
- Platforms that let one person build and run an online store or website without hiring designers or developers. · ShopifyIt provides the storefront where many one-person brands sell online and keeps adding AI tools that let a single owner run operations alone., Wix.comIt lets one person build a website and booking page without hiring a designer, with AI site builders making that even faster.14%
- Cash8%