Luxury Outdoor Experience Economy

The idea

I think affluent spending keeps moving away from owning things and toward doing them, especially outdoors. This basket sticks to companies whose entire business is the outdoor trip itself: expedition cruising makes up the largest piece, with mountain and park experiences next, then upscale outdoor stays, and a small cash buffer. I kept out generic booking platforms and mass-market travel names on purpose, and I am giving this three to five years to play out.