Touch Grass Economy
Spencer Yen
@spencer
0.0%
since Sep 29
The idea
I believe people keep trading screen time for outdoor time, so I built exposure to the whole chain that serves it: the vehicles that get you there, the gear you carry, the campsites you park at, and the experiences you drive to. Rivian leads as the high-conviction piece, with steadier consumer and property names as ballast, plus a cash cushion. No single name dominates, and I'm holding for years since a shift in leisure habits doesn't show up in a quarter.
What it owns
- Electric trucks, ATVs, RVs, motorcycles, and snowmobiles are the physical rigs that move people away from screens and into the outdoors. · Rivian AutomotiveIt builds electric trucks designed to move people away from commutes and toward outdoor adventures., PolarisIt manufactures ATVs and side-by-sides for off-road recreation as leisure time moves outdoors., Thor IndustriesIt builds RVs, the rolling homes that enable weeks-long trips when people prioritize outdoor time., BRP Inc.It makes jet skis, snowmobiles, and other powersports vehicles that expand outdoor recreation into water and winter., Winnebago IndustriesIt builds RVs and boats, vehicles designed for trips and adventures rather than daily commuting., Harley-DavidsonIt makes motorcycles for open-road leisure riding, capturing the shift from commute miles to recreational miles.28%
- Trail shoes, coolers, jackets, and running gear are the repeat purchases that sustain an outdoor habit. · YETI HoldingsIt makes premium coolers and drinkware that outdoor enthusiasts buy repeatedly as part of their habit., Deckers OutdoorIt owns Hoka, the trail running shoe brand that benefits as outdoor fitness gains participation., Dick's Sporting GoodsIt is the largest sporting goods retailer where gear and apparel for outdoor activities get purchased., Columbia SportswearIt makes jackets and boots for everyday outdoor use as more people spend weekends in nature., On HoldingIt makes running shoes for the growing wave of people trading screen time for outdoor miles., Academy Sports and OutdoorsIt sells outdoor and sporting goods at value prices, capturing the shift toward outdoor leisure across income levels.28%
- Concerts, festivals, boat trips, and cruises are where leisure time actually gets spent once people leave home. · Live Nation EntertainmentIt operates concerts and festivals, the gatherings that pull people out of their homes., AirbnbIt books cabin and lake house stays that anchor outdoor trips and weekend getaways., Royal Caribbean GroupIt operates cruise ships for multi-day trips that represent a shift from stuff toward memorable experiences., Brunswick CorporationIt makes boats, marine engines, and recreational boating equipment that capture the full spectrum of water time., Malibu BoatsIt makes wake boats for recreational water sports, serving the premium end of the boating market.24%
- Campgrounds, RV resorts, and outdoor lodging collect rent on every night spent outside the city. · Sun CommunitiesIt owns and operates RV resorts where travelers park for nights, collecting rent on the campground layer., Equity LifeStyle PropertiesIt owns campgrounds and RV communities across the country, collecting rent from outdoor stays., Camping World HoldingsIt sells and services RVs, earning from both the initial purchase and the ongoing maintenance that follows.12%
- Cash8%