Gen Z Vice Economy
shrigma.base.eth@shrigmuh
0.0%
since Oct 4
The idea
I think Gen Z's vices have shifted from booze and cigarettes to betting apps, nicotine pouches, energy drinks, and treating trading as entertainment, so this basket owns the platforms and brands riding that wave rather than the fading legacy names. It leans heaviest into online betting and prediction markets plus the speculation layer (retail trading apps, crypto, even Dogecoin), with smaller slices in nicotine pouches and energy drinks. I'm keeping 10% in cash since this theme can swing hard, and I'd rethink it if the next generation stops treating speculation itself as a hobby.
What it owns
- Online gambling continues to legalize state by state, and younger consumers increasingly place bets through mobile apps rather than visiting physical locations. · Flutter EntertainmentIt owns FanDuel, one of the two dominant platforms in American online sports betting, benefiting from the shift away from physical sportsbooks., DraftKingsIt is the largest pure-play way to own the shift toward app-based sports betting as more states legalize online wagering., Rush Street InteractiveIt provides online casino games through mobile apps, profiting as more states legalize iGaming and younger players deposit funds., Churchill DownsIt operates racing venues and historical racing machines that generate steady betting revenue and compete with newer app-based platforms., Genius SportsIt supplies the odds data and statistics that power in-game betting across multiple platforms, profiting regardless of which sportsbook wins., SportradarIt provides odds and sports data infrastructure used by betting platforms, earning fees as total wagering volume grows across the industry.34%
- Retail trading and crypto apps have transformed investing into entertainment, and these platforms profit from trading volume regardless of market direction. · Robinhood MarketsIt combines retail trading, options, crypto, and prediction markets in a single app designed for this generation, profiting from active users and trading frequency., Coinbase GlobalIt operates as the primary exchange for retail crypto trading, collecting fees on transaction volume whether prices rise or fall., DogecoinIt is a cryptocurrency with no cash flows that trades entirely on sentiment and community momentum, making it a pure speculation asset., RedditIt hosts the communities where retail trading happens as entertainment and generates advertising revenue from that attention.26%
- Nicotine pouches are growing rapidly while cigarette consumption declines, and a small number of companies control most of this emerging category. · Philip Morris InternationalIt owns Zyn, the leading nicotine pouch brand, and profits as younger consumers switch from cigarettes to pouches., Turning Point BrandsIt is a smaller challenger in pouches with its own brands, positioned to grow faster than larger incumbents if pouches become a lasting consumer preference rather than a temporary trend., British American TobaccoIt is promoting Velo nicotine pouches as it shifts away from cigarettes, with potential for growth in smokeless products outside the United States.16%
- Energy drinks represent a legal stimulant that younger consumers purchase in growing volumes year over year. · Monster BeverageIt is the market leader in energy drinks and benefits from sustained growth in consumption among younger consumers., Celsius HoldingsIt is the energy drink brand that has captured younger consumer preference and grows faster than the overall category.14%
- Cash10%