Supertake
Illustration for The Brainrot Economy

The Brainrot Economy

jrap@jon

+1.0%

since Oct 6

Practice

The idea

I think attention spans and independent thinking are in slow, decade-long decline, and money flows to whoever profits from that. So this basket owns the dealers shrinking our attention (feeds, streaming, betting, autoplay), the crutches we lean on as we outsource thinking (AI and the compute behind it), and the impulse monetizers cashing in on it. A vice layer that has survived every literacy era adds ballast, no single name dominates, and I keep a small cash reserve to add on dips. I would rethink it if people started reading more, not less.

What it owns

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  • · , , , 25%
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  • · , , 12%
  • Cash7%