Narrow and Deep Fandom

The idea

I believe niche, passionate communities will out-earn broad, shallow audiences, because people pay far more for what they truly love. This basket skips the general-purpose giants and instead owns the narrow-and-deep end of that shift: platforms where niche communities gather, companies selling direct to superfans in music, live events, sports, and collectibles, and the tools creators use to sell to their own audience. It's built to play out over a decade, so it stays diversified across names, avoids single-stock concentration, and keeps a modest cash reserve.