Touch Grass Economy
sucia@sucia
+3.5%
since Sep 30
The idea
I believe that as tech and AI eat more of daily life, people will pay up for real-world experiences a screen can't replace, and I think that shift is already breaking out now. The basket spreads across the gear people buy, the places and events they show up for, and the habits they build, rather than betting on one name to carry it. I'm keeping a 10% cash reserve to add on dips since these consumer names can swing hard, and I'm planning to hold this for the long run as the trend plays out.
What it owns
- Concerts, fights and races are experiences that screens cannot replicate, and ticket demand keeps setting records. · Live Nation EntertainmentIt operates the platform where people buy tickets to concerts and shows, events that only exist as full experiences in person., TKO Group HoldingsIt owns UFC and WWE, live spectacles that people travel to arenas to see because broadcasts cannot replicate being in the room., Formula One GroupIt operates Formula One racing events that draw attendees for full weekends of in-person experience outside the home., Madison Square Garden SportsIt owns professional sports franchises whose games create experiences that only exist as full events in packed arenas in person.25%
- Trips, stays and cruises are where the biggest real-world spending actually happens when people leave their homes. · Booking HoldingsIt processes the majority of online travel bookings, so its reservation volumes reflect whether consumers are traveling more and spending more per trip., AirbnbIt is the marketplace where people book trips and accommodations outside their homes, and it expands into experiences as travel bookings grow., Royal Caribbean GroupIt operates cruise ships selling out at higher prices, a clear sign people pay premium prices for experiences they cannot stream., Viking HoldingsIt operates premium cruise ships for extended travel, serving older travelers who are spending on long trips away from home.22%
- New outdoor enthusiasts buy shoes, coolers and jackets first when they commit to spending time outside. · Deckers OutdoorIt makes Hoka running shoes, the leading brand capturing the surge in people buying gear to support newly active outdoor habits., On HoldingIt sells running shoes at a pace that reflects growing participation in outdoor athletic activity, not declining interest., YETI HoldingsIt makes coolers and outdoor gear for camping, fishing and tailgating, products people only buy when they spend time outside regularly., Acushnet HoldingsIt makes golf equipment and balls, and the sport has retained the players who rediscovered outdoor recreation during the shift away from screens.20%
- RVs, boats and backyard upgrades are the big-ticket purchases people make when outdoor time becomes their priority. · Thor IndustriesIt is the largest RV manufacturer, capturing the big-ticket spending from people committing to time living outdoors and traveling., Pool CorporationIt supplies the pool construction and maintenance industry, a spending category that exists only when people invest in outdoor home living., Brunswick CorporationIt manufactures boats and marine engines for people choosing to spend time on the water instead of indoors.13%
- Gym and club memberships are the recurring-revenue version of building the habit to spend time away from screens. · Planet FitnessIt operates the most accessible gym platform for people building the habit of leaving home to exercise regularly., Life Time GroupIt operates premium fitness clubs that serve as a third place for members spending real money to be away from screens and at home.10%
- Cash10%