Health as a Way of Life
Luca@lucathatsit
The idea
I believe health is becoming a lifestyle people build their lives around, so this basket owns the public companies behind that shift: clubs and studios, the shoes and apparel people train and race in, wearables and sensors, weight-loss and longevity drugmakers, preventive testing labs, and fuel and recovery brands. It leans toward gear and places over any single star name, keeps a slice in cash, and is meant to be held for years as the trend plays out, not traded on short-term news.
What it owns
- Physical fitness venues serve as gathering places for training and recovery, spanning premium country clubs to accessible neighborhood gyms. · Life Time Group HoldingsIt operates premium fitness clubs with integrated longevity clinics, positioning itself at the high end of the market for experiential fitness and wellness treatments., Planet FitnessIt operates low-cost gym memberships designed to serve mainstream fitness adoption at scale, competing on accessibility rather than premium amenities., Xponential FitnessIt franchises boutique fitness studios offering small-group classes, combining structured training with social connection in a community setting.25%
- Athletic apparel and footwear companies grow alongside increases in race participation and gym membership, capturing demand from people building fitness into their lives. · On HoldingIt designs and sells running shoes engineered for competitive racing and training, capturing share from established brands as race participation grows., Amer SportsIt owns outdoor and athletic brands including trail running shoes and technical apparel that appeal to people pursuing active outdoor pursuits., Lululemon AthleticaIt sells premium athletic apparel to gym-goers and studio attendees, benefiting from increased participation in fitness classes and personal training., Deckers OutdoorIt owns Hoka, a running shoe brand popular with racers and gym members, growing as more people adopt distance running and fitness racing.25%
- Fitness watches and continuous glucose monitors generate personal health data that supports informed decisions about training and lifestyle. · GarminIt manufactures sports watches and fitness trackers that monitor training data, while also organizing running events that drive engagement with its ecosystem., Abbott LaboratoriesIt makes continuous glucose sensors including a consumer wellness version, enabling non-diabetic users to monitor metabolic response to training and diet., DexcomIt produces glucose sensors used by healthy people to track metabolic response to exercise and nutrition, expanding beyond its core diabetic customer base., Peloton InteractiveIt makes connected fitness equipment that delivers personalized training programs and integrates with fitness communities and racing events.13%
- GLP-1 medications have introduced millions of new people to structured health routines and gym participation, creating a new market for biotech therapeutics. · Eli LillyIt manufactures semaglutide and other GLP-1 weight-loss medications that are bringing new people into gyms and fitness-centered lifestyles., Novo NordiskIt manufactures semaglutide and other GLP-1 medications, competing as a major supplier of weight-loss drugs driving fitness participation., Hims & Hers HealthIt delivers personalized treatment plans and GLP-1 medications directly to consumers through telehealth, bringing weight-loss therapy into home-based care.11%
- Clinical laboratories process blood work that underpins wellness programs and consumer-initiated preventive health screenings. · Quest DiagnosticsIt processes blood tests for preventive health programs and consumer-ordered wellness screenings, anchoring the laboratory side of longevity services., Labcorp HoldingsIt operates clinical laboratories providing preventive health testing and wellness screenings as part of consumer-driven longevity programs.10%
- Protein beverages and fitness drinks anchor the daily habits of people training regularly or managing their weight with medication. · Celsius HoldingsIt sells energy drinks positioned as pre-workout fuel for people building regular fitness sessions into their weekly routines., BellRing BrandsIt produces protein shakes consumed as training fuel and muscle-preservation supplements by gym members and people using weight-loss medications.8%
- Cash8%