−1.2%
since Oct 16
The idea
I believe solo businesses run by one person with AI help are becoming a normal way to work, and all of them need the same plumbing. So instead of guessing which solo businesses win, I own the companies that sell that plumbing: back office tools for taxes, books and payroll, payment processors, storefront platforms, and the software that keeps customers and projects organized. Most of the weight sits in large established platforms, with smaller positions in faster growing but riskier names, plus 8% cash to add on weakness.
What it owns
- Software that handles the paperwork, taxes, payroll and bookkeeping that solo owners need to run their business. · IntuitIt owns QuickBooks for small business accounting, TurboTax for self employed taxes and Mailchimp for marketing, covering the core back office needs of solo owners., Bill HoldingsIt automates the invoice paying and receiving that solo owners want to remove from their workflow., PaychexIt runs payroll and HR for very small businesses, including owners who pay only themselves or hire their first employee., H&R BlockIt prepares taxes for self employed people and owns Wave, bookkeeping software aimed at solo business owners., VertexIt automates sales tax compliance, which becomes complex once a small seller ships across multiple states or countries.33%
- Platforms that process payments and move money for freelancers and small sellers, especially across borders. · BlockIts Square division processes card payments for small sellers while Cash App reaches individuals who often become them, connecting two key parts of the small business ecosystem., PayPalIt lets freelancers and tiny online sellers receive payments domestically and across borders, a critical service for distributed work., PayoneerIt moves money for freelancers and small sellers working with international clients and marketplaces., ToastIt handles payments and operations for small restaurants, the classic owner operator business model.24%
- Software for managing customers, projects, marketing and operations that one person can run from a single dashboard. · HubSpotIt sells customer management and marketing software with affordable starter tiers built for small companies and solo operators., monday.comIt provides work and project tracking software that a solo owner can run their entire operation from., KlaviyoIt manages email and text marketing for online stores, much of it hosted on Shopify, so it grows when small sellers expand., DocusignIt handles contracts and digital signatures, paperwork that every freelancer and small business encounters.20%
- Tools that let one person build and run an online store or website without hiring designers or developers. · ShopifyIt provides the storefront platform where many one person brands open their online store and keeps adding AI tools that reduce what a solo owner needs to handle manually., Wix.comIt lets one person build a website and booking page without hiring a designer, with AI making site building even simpler.14%
- Cash8%