Sports: The Last Real Show
Jesse Buller@jessebuller
The idea
I believe live sports are the one kind of content AI can't fake, so as trust in everything else erodes, the money flows toward whoever owns the games. I'm expressing this through the teams and leagues themselves, then filling out with the arenas and ticket sellers games depend on and the companies that hold official league data, plus a modest cash buffer. No single name dominates, and I'm holding for years rather than trading the news.
What it owns
- Owning teams is the most direct way to own scarce live sports, since franchise values rise as broadcast rights fees increase. · Madison Square Garden Sports Corp.It owns the Knicks, giving direct exposure to New York NBA franchise value through ticket sales and broadcast rights., Atlanta Braves Holdings, Inc.It owns the Braves and their stadium, providing direct exposure to baseball franchise value through attendance and local media deals., Manchester United plcIt is one of the most watched teams globally, deriving value almost entirely from broadcast rights, ticket sales and sponsorship deals., Rogers Communications Inc.It owns the Blue Jays and stakes in teams run by MLSE, generating value through franchise appreciation and sports broadcast rights.29%
- These companies own entire competitions, collecting media rights, sponsorships and event revenue from every matchup. · Liberty Media Corporation (Formula One Group)It owns Formula One and MotoGP, which generate revenue from race broadcasting rights, track hosting fees and sponsorships as viewership expands globally., TKO Group Holdings, Inc.It owns UFC and WWE, both built on live events people refuse to watch on delay, collecting all media rights and sponsorship money., Churchill Downs IncorporatedIt owns the Kentucky Derby, a live sporting event with no substitute, generating revenue from ticket sales, sponsorships and media rights.29%
- Live games require a physical venue and a ticket, and these companies own and operate both. · Live Nation Entertainment, Inc.It operates Ticketmaster and a large venue chain, profiting when demand for live events increases across sports and entertainment., Madison Square Garden Entertainment Corp.It owns Madison Square Garden itself, collecting venue rent and event revenue every time live games and shows take place there., Sphere Entertainment Co.It operates a venue built on premium in-person experiences and runs the MSG Networks that broadcast Knicks and Rangers games., StubHub Holdings, Inc.It operates the resale market for tickets, profiting most when games sell out and fans pay premiums to attend live.23%
- Leagues license their official live data to these companies, so they grow as more fans follow games in real time. · Sportradar Group AGIt holds official live data rights for leagues like the NBA and MLB, selling verified game feeds to broadcasters and betting platforms., Genius Sports LimitedIt is the NFL's official data partner, selling verified live game feeds to betting companies and media platforms.11%
- Cash8%