Supertake
Illustration for The Great Travel Boom

The Great Travel Boom

The idea

I believe travel is only getting bigger, and the spending stretches well past the plane ticket to where people stay, what they do, and how they share it. So this basket follows the whole trip: the biggest weights are booking sites and hotel chains that earn on every trip, plus the engine and parts makers that get paid whenever planes fly. Airlines and cruises are smaller slices since their profits swing with fuel and the economy, while experiences and the platforms behind travel photos and posts round things out.

What will be bought

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  • · , , , 21%
  • · , , , 15%
  • · , , , 14%
  • · , , 12%
  • Cash8%